I apologize for the delay in posting. I’m currently in the middle of moving, and things are a bit hectic right now.
For previous posts on Using Social Media in Your Library see this directory.
Previously, we’ve discussed considering your audience and purpose and choosing a platform. Today we’re going to talk about delegating responsibilities. This is the time when you will decide who will be in charge of creating and maintaining your social media.
Delegating a specific person or people to maintain the social media is important to ensure that the media is updated regularly and any comments are answered. There is nothing less useful to your social media plan the a platform that is left without updating for weeks or even months.
The person or people you choose to be in charge of your social media will depend on the audience, the type of media, and how often you will want to update. Choose those in charge very carefully. The person or people will need to be familiar with the platform and educated in any necessary technology, clear as to the purpose of the social media to ensure updates are appropriate, able to express themselves clearly and without error, and willing to do so without begrudging the task.
Once you have delegated this responsibility, it’s important to make sure the person or people have been adequately trained on how to update, when to update, and what is appropriate for updating. Making a schedule and brainstorming ideas at this point can help the individuals get started and remain on task while they are becoming familiar with the platform. It also might be a good idea to create a social media policy if you do not already have one. Some examples are available here.
Now that you’ve chosen your platform, stay tuned for next time when we’ll discuss the Creation of the Media.