For previous posts on Using Social Media in Your Library see this directory.
Last time, we discussed audience and purpose. Today we’re going to talk about platforms. A platform is the social media service you will use. Some examples include Facebook, Blogger, Twitter, or Vimeo. Each platform serves a different purpose and includes different pros and cons.
The first step to choosing your platform is to decide what type of social media you will be using. Do you want a profile where you can friend people such as Facebook? Do you want a blog – either traditional or microblogging? Maybe you’d like to post videos or pictures. Part of choosing the type of social media will relate back to your audience and purpose. Each platform is more suited to a specific audience and for a specific use.
Next, you need to figure out a budget for your social media. Will you be able to use a paid service or do you need a free one? If you can pay, how much? Remember, just because something is expensive does not mean it is better. I’ve had great luck using many free services. In fact, in some cases, I actually prefer the free offerings.
Once you’ve decided which type you’d like and your budget, you then need to research the various platforms available. I’ve included a list here of a few examples for each. This list is not exhaustive, however. With a little searching of your own, you can find any platform to meet your needs.
I recently created a LibGuide on libraries and blogging. I listed several services there.
Now that you’ve chosen your platform, stay tuned for next time when we’ll discuss Delegating Responsibilities.